Digital Signage
Digital Signage receives ten times the eye contact of static signage.
Is it any surprise that it’s creating exciting new opportunities in
merchandising, marketing and communication? Presentation Concepts
provides for a one-stop opportunity to choose the hardware, software
and content design for all you Digital Signage and Electronic Bulletin
board needs.
It can be broken down into three basic categories: the Displays, the Delivery, and the Driving Force (content).
 Displays
The Displays include plasma, LCD, projection and in some cases CRT. We
use Mitsubishi, LG, and Pioneer plasmas to name a few. Choosing the
correct size and style display are important to delivering effective
digital signage.
 Delivery
The Delivery System can be anything from free standing LCD's on
pedestals, BrightBoard or solid state jpeg. Mpeg card readers such as
AGN- PRO.
The next level of appliances used would be custom made machines with
full operating systems to optimize Digital Signage layouts such as
video windows, tickers and crawls. PCC is using ICS Digital Signage and
Exhibio for needs in this category. For more enterprising systems with
multiple screens over multiple locations Scala and Omnivex are optimal
software programs that can fulfill a higher level of sophistication and
need.
 Driving Force
CONTENT IS KING. The Driving Force behind all successful D/S systems is
of course content. The first step is to re-purpose existing content.
Case studies have found that Fresh Dynamic Content is the difference
between Success and failure of a Digital Signage System.
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